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Sam Cherry Development has commenced sales of the one hundred and
twenty (120) stunning residences in its downtown luxury loft
residential tower. The units boast 11 ft. ceilings, poured concrete
floors, exposed pipes, lots of light and space – and the intangible
cosmopolitan quality known as “cool”.
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“My vision for downtown Las Vegas really gelled about three years ago,”
explains Mr. Cherry. “It dawned on me that Las Vegas was going through
a metamorphosis. The casinos and tourism have always - and will always
- provide a certain economic backbone, but Las Vegas was starting to
transition from a resort town to a full-fledged city – sort of like
Miami. It’s no secret that Las Vegas is one of the hottest growth spots
in the country, but what started as a construction boom for the gaming
industry has evolved into a more generalized economic boom. Now it
seems like we have more going on than San Francisco.”
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Even more than growth, Las Vegas has a soul. And just like New York’s
SoHo, Las Vegas’ soul lives in its cultural center – downtown. By the
time Mr. Cherry’s first building is completed he will have two more
under construction. And in the downtown streets and blocks neighboring
SoHo Loft’s address at Las Vegas Blvd. and Hoover Ave., a whole host
of designer boutiques, fashionable boites and cutting edge galleries
will have sprung up. In a collaboration between Breslin Builders and
renowned architectural firm JMA Architects – Las Vegas’ largest and
oldest architectural firm - a totally unique 244-foot tower has been
designed containing five floors of parking, a state of the art gym,
unimaginable views and 120 SoHo, New York-inspired, loft-style units.
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“We didn’t even hesitate when we chose to go with loft-style living.
What could be better than 11 foot ceilings, a totally open living space
and designer finishes? It’s the way I like to live. And it’s the way
the downtown set is going to want to live,” opines Mr. Cherry.
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Among the plethora of unique features boasted by the lofts, is that
every unit has custom Italian cabinetry by DellaCasa, and available
sliding partition and door systems that maximize the open-air
feeling of living without walls.
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Cutting-edge interior design group Colours, Inc. has created a program
for dwellers that’s rich with options to make your loft your own –
along with basics that include granite countertops, commercial-style
appliances and designer fixtures.
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Downtown is becoming the place to be. And SoHo Lofts will be the place
to live.
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| THE DEVELOPER |
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Cherry Development is the brainchild of Sam Cherry, a leader in
the movement to take Las Vegas beyond the limitations of being a resort
town. It is his vision and that of a growing group of developers,
entrepreneurs, city planners, and even Mayor Oscar Goodman, that Las
Vegas is becomming a true city. And nowhere is this more evident than
in the cultural center of Las Vegas - Downtown.
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Cherry Development is committed to being a leader in helping to
shape and support the natural evolution of Las Vegas and other
burgeoning cities in America. The natual desire of people to
congregate and interact has created a backlash to the suburban
movement that has been so prevalent in America for the past
forty years. We are seeing a return to city life all around the
country. And Cherry Development has positioned itself to be a major
player in contemporary urban residential projects.
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http://www.SamCherryDevelopment.com
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Loft 
Downtown 
